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Bay Cities has an exciting opportunity for a Chief Marketing Officer to join our Executive Leadership Team and drive the Company’s Marketing efforts to help our retailer and supplier customers win at retail. Bay Cities, an Employee-Owned Company, is the leading creative packaging and display partner to brand marketers, retailers and e-commerce. Our passion, experience, technology and consumer insights move product and drive sales.
Our Mission
Our Passion Powers Your Product
Our Values
Creativity: Our ideas create Client success.
Passion: We have heart with a Customer Service attitude.
Integrity: We honor our business & planet with sustainable practices.
Responsible: We own it!
Safe: Our safe work habits protect us all.
Fun: We take our work seriously- not ourselves
The Chief Marketing Officer exists to help Bay Cities’ retailer and supplier customers win at retail, carrying that mission directly to the customer while directing the marketing teams sales assistance and social media work so that Bay Cities employer-owner curated process expertise becomes something customers can see, feel, and choose for us.
JOB FUNCTION/PURPOSE
- Customer Segment Evaluation & Success– analyze which retailer/supplier segments BCC already serves and where it wins; define segment-level success metrics; call out which to grow, defend, or drop and suggest alternatives.
- Distribution Channels- New & Existing: analyze performance of existing channels; recommend additional ways to exploit those same channels harder, plus new ones worth opening.
- Products & Services: analyze BCC’s current product and service lines and recommend additional ways to exploit them- criss sell, bundle, extend into adjacent offerings rather than starting from blank definition.
- Explicitly out of scope: pricing authority (informs Sales/Finance, doesn’t set it); internal/ESOP culture communications; hands-on design production.
What Success Looks Like
- Operating mode across all three scope areas: analyze what BCC already has working, then find more ways to exploit it.
- Turn that analysis into customer-facing proof (case studies, testimonials, trade content) that shortens the sales cycle for Sales Reps).
- Show up in the room with retailer/supplier buyers directly.
- Run the social/digital voice in BCC’s direct, flat-culture tone.
Skills & Experience
- Must have proven track record auditing existing products/channels at B2B manufacturer or packaging/CPG company and converting that into revenue expansion.
- B2B marketing leadership, packaging/CPG/manufacturing-adjacent preferred.
- Managed a small sales-enablement + social/digital team.
- Not required but nice to have hands on design/development skills or prior ESOP experience
Success & Metrics
- CMO is part of the Executive Leadership Team
- Measured on sales-assist impact (win rate, cycle time), social engagement/lead generation, and customer-facing proof points delivered.
- Cadence: direct 1:1 with CEO; peer coordination with Sales and rest of the Executive Leadership Team.
Requirements:
EDUCATION, EXPERIENCE & COMPETENCIES
- 8+ years of experience in channel, product, or digital marketing, preferably in ecommerce, packaging, or retail technology sectors.
- Strong understanding of Retail Media Networks, ecommerce platforms (e.g., Shopify, Amazon, DTC), and first-party data strategies.
- Hands-on experience with SEO, content strategy, and analytics tools (e.g., Google Analytics, SEMrush, HubSpot, etc.).
- Experience launching marketing programs for new business models or emerging product lines.
- Strong analytical mindset with ability to translate data from GA4, GSC, etc. into actionable insights and GTM recommendations.
- Proven success working cross-functionally with creative, operations, and sales teams.
Preferred Qualifications
- Experience in the packaging or CPG industry with knowledge of supply chain, packout, or fulfillment.
- Background in brand or channel strategy for DTC or B2B2C business models.
- Knowledge of marketing automation platforms (e.g., HubSpot, Marketo).
Core Competencies
- High ethical standards. Models and supports organization’s goals and values; adapts to changing conditions; demonstrates persistence and overcomes obstacles. Consistently conducts themselves in an honest and trustworthy manner. Does not pursue their own individual objectives to the detriment of company goals. Sets an example for others to follow. Does the right thing.
- Demonstrates energy and passion about what they do and knows how to balance work and fun. Is generally optimistic and upbeat; fun to be around. Has a strong belief and zeal for the industry, the job, and the company. Conveys energy and intensity at work with a capacity for keeping others enthusiastic and involved.
- Operates with a customer service orientation internally and externally. Works to positively build the Bay Cities brand in everything he/she does. Builds strong, positive relationships with all stakeholders.
- Acts as an owner of the business and instills that same attitude and level of action in others. Is proactive in taking responsibility for all outcomes/results and avoids ‘pointing fingers’. Helps to create and maintain a strong feeling of belonging in the immediate and overall team.
- Regularly involves others in decisions that affect their job or work environment. Demonstrates co-operation and trust with colleagues and teams across organizational boundaries. Participates as a team player and establishes strong working relationships to deliver positive results.
- Strong project management skills, including the ability to prioritize, balance, and manage multiple efforts with strong results/goal orientation. Uses time effectively, prioritizes and organizes work flow; can orchestrate multiple activities at once. Agility and personal adaptability with the ability to successfully manage multiple priorities with a high sense of urgency in a rapidly changing environment.
- Displays original thinking and creativity; Meets challenges with resourcefulness; Generates suggestions for improving work. Learns quickly when facing new problems; a relentless and versatile learner; open to change; strives for continuous improvement of self and processes.
- Excellent communication (oral and written) and interpersonal skills with the ability to convey information and ideas in a variety of media, tactful, confident, at all levels, internal and external. Must have strong interpersonal skills and ability to manage multiple projects in a rapidly changing environment.
OTHER
- US Persons Only (US citizens, lawful permanent residents, refugee or asylee – all require proper identification and documentation).
- Up to 10% local travel.
- Physical and Environmental Requirements: While performing the duties of this Job, the employee is regularly required to talk or hear. The employee is frequently required to stand and sit. The employee is occasionally required to walk and reach with hands and arms. The employee must occasionally lift and/or move up to 40 pounds. Specific vision abilities required by this job include close vision and color vision.
- Work environment includes front-office and manufacturing. The noise level in the work environment is usually moderate.
- Pre-Employment Verifications: Must pass background and reference checks, drug screen, and physical examination prior to employment.
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