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Who We Are
Path2Response combines an experienced team with evolving data sources, the latest open source technology, and leading-edge big data techniques to deliver improved marketing ROI for our client partners. Our transformational cooperative data platform powers customer acquisition and retention in both offline and online channels. We foster a culture of relentless innovation and excellence that empowers employees to flourish,
What We Do and How We Work
We work with our clients to maximize their customer acquisition efforts through performance and reach. How do we do that? By applying analysis tools like predictive modeling, data visualizations, and machine learning to the rich data collected from Path2Response’s partners. Path2Response emphasizes innovation. New ideas are welcomed and encouraged. The company has deep industry experience, and individuals enjoy sharing their expertise.
Position Summary
The Chief Revenue Officer (CRO) & President will be a key member of the executive leadership team, responsible for all revenue-generating activities within the company. This includes overseeing sales, marketing, business development, and customer success, ensuring alignment and maximizing revenue across all channels. The CRO & President will develop and execute strategic plans to achieve ambitious revenue targets, expand market share, and enhance customer lifetime value.
Principal Responsibilities
- Revenue Strategy & Execution
- Develop and implement a comprehensive revenue strategy that aligns with the company’s overall business objectives
- Identify new market opportunities, customer segments, and revenue streams
- Drive the execution of sales, marketing, and business development initiatives to achieve revenue goals
- Monitor and analyze revenue performance, identify trends, and implement corrective actions as needed
- Sales Leadership
- Lead, mentor, and develop a high-performing sales team
- Establish sales targets, quotas, and compensation plans
- Implement effective sales processes, methodologies, and tools to optimize performance
- Foster a culture of accountability, continuous improvement, and customer-centricity within the sales organization
- Marketing & Brand Management
- Oversee the marketing team responsible for developing and executing integrated campaigns that generate qualified leads and strengthen brand awareness
- Ensure the team delivers consistent brand positioning across all customer touchpoints and leverages data-driven insights to optimize performance and ROI
- Business Development
- Identify and cultivate strategic partnerships and alliances to expand market reach and unlock new revenue opportunities
- Lead negotiations for key business development deals
- Customer Success & Retention
- Oversee customer success initiatives to ensure high levels of customer satisfaction, retention, and expansion
- Implement strategies to reduce churn and increase customer lifetime value
- Gather customer feedback to inform product development and service improvements
- Cross-Functional Collaboration:
- Work closely with product, finance, and operations teams to ensure seamless execution of revenue-generating initiatives
- Provide regular updates and insights to the CEO and Board of Directors on revenue performance and strategic initiatives
- Team Leadership & Development:
- Recruit, hire, and retain top talent across all revenue-generating functions
- Foster a positive and collaborative work environment that encourages innovation and professional growth
Requirements/What You Need to be Successful in This Role
- Bachelor’s degree in Business Administration, Marketing, or a related field; MBA preferred
- The ideal candidate will have 15+ years of overall experience, with 5+ years leading a sales organization and at least 2 years of operating experience in a Data Company; strong candidates with similar experience will be considered
- Proven track record of consistently exceeding revenue targets in a data cooperative environment
- Strong understanding of data cooperatives, market dynamics, competitive landscapes, and customer behavior
- Demonstrated ability to develop and execute successful go-to-market strategies
- Exceptional leadership, communication, and interpersonal skills
- Data-driven mindset with strong analytical and problem-solving abilities
- Ability to travel up to 50% of the time
Nice to Haves
- Experience with Salesforce and Google Apps
- Maintains professional and technical knowledge by attending educational workshops, reviewing professional publications, establishing personal networks, and participating in professional societies
Additional Details
- Location: Colorado-based preferred. Remote in the following states:
- AZ, CA, CO, CT, FL, IL, MA, MD, MO, NC, NY, OK, PA, SC, TX, VA, WI
- Compensation Range: Total Targeted Compensation $350,000 – $400,000
- Benefits include: Medical, Dental and Vision, Flexible Spending Accounts, Voluntary Life/AD&D Insurance, Short & Long-Term Disability, 401(k) Retirement Savings Plan, Generous Paid Time Off Policy, each employee is afforded the flexibility to take planned time off as needed, designated company holidays
- Must be a US citizen or authorized to work in the United States
- Path2Response is an equal opportunity employer
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