About the role
Coventry Building Society is seeking an exceptional Chief Marketing Officer to direct the next phase of its brand and marketing transformation. Reporting to the Chief Commercial Officer, this high-profile leadership role will be responsible for shaping and delivering a modern, customer-focused marketing strategy that drives sustainable growth, enhances brand reputation and strengthens the Society’s position as one of the UK’s most trusted financial services organisations.
The successful candidate will be an accomplished marketing leader with deep expertise across brand strategy, customer marketing, commercial performance and transformation. They will lead the evolution and strategic repositioning of the brand, ensuring marketing investment delivers measurable commercial outcomes while building customer trust and engagement.
A key focus of the role will be driving the adoption of marketing technology, AI-powered capabilities, data-driven decision making, automation and personalisation, embedding modern marketing practices across the organisation.
Leading a function of approximately 100 colleagues, the Chief Marketing officer will be instrumental in building a high-performing, innovative marketing team and creating the capabilities required to support Coventry Building Society’s long-term growth ambitions.
Join a purpose-led organisation where you can shape the future of a trusted UK brand, drive meaningful transformation, and make a lasting impact for millions of members.
We operate on a team led hybrid approach with at least 1 to 2 days a week in the Coventry & / or Manchester office
Our benefits include:
- 28 days holiday a year plus bank holidays and a holiday buy/sell scheme
- Annual discretionary bonus scheme
- Personal pension with matched contributions –
- Life assurance (6 times annual salary)
- Company car allowance
- Private Medical Insurance
- Health Screening
- Group Income protection
Find out more about the fantastic benefits of joining Coventry Building Society here.
We reserve the right to close this advert early if we receive a high volume of suitable applications
About you
For this role you’ll need to have:
- Senior marketing leadership experience within a large, complex organisation.
- Strong expertise across brand, marketing technology, customer marketing, CRM, digital marketing and customer communications.
- Proven track record of leading brand transformation and growth strategies.
- Experience driving customer acquisition, retention and commercial performance.
- Strong understanding of marketing technology, data, automation and AI-enabled marketing.
- Experience managing significant budgets and delivering measurable ROI.
- Proven ability to lead and develop large, high-performing teams through change.
- Strong strategic, commercial and stakeholder management skills.
- Experience operating within a regulated environment.
Experience in these areas would be helpful:
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- Financial Services or other highly regulated sector experience.
- Experience leading large-scale organisational or marketing transformation programmes.
- Knowledge of savings, mortgages, lending or banking products.
- Experience managing agency, media and sponsorship partnerships.
- Relevant professional marketing qualification (e.g. CIM).
- Experience implementing AI and advanced personalisation capabilities at scale.
About us
In 2025, Coventry Building Society purchased The Co-operative Bank. Bringing together our purpose-led building society with the UK’s original ethical bank was the start of an exciting journey.
Trusted by over four million people, we’re a mutually owned business free from shareholders, and with our combined experience of almost 300 years, our ethics and dedication will continue to guide us. Together, we have shared values and an ethical approach towards our members, customers and colleagues.
We’re officially recognised as a ‘Great Place to Work’ and our benefits go beyond basic pay, with a discretionary bonus scheme, a culture of reward and recognition and comprehensive support for wellbeing.
We’re serious about equality, of race, age, faith, disability, and sexual orientation and we celebrate diversity. By working together, we know you’ll build more than just a career with us.
Flexibility and why it matters
We understand the need for flexibility, so wherever possible, we’ll consider alternative working patterns. Have a chat with us before you apply to see what the possibilities are for this role.
Proud to be a Disability Confident Committed Employer
We’re proud to offer an interview or assessment to every disabled applicant who meet the minimum criteria for our vacancies. As part of the application process, disabled applicants can opt in for the Disability Confident Interview Scheme. If there are ever occasions where it is not practicable to interview all candidates that meet the essential criteria, such as when we receive a high number of applications, we commit to interviewing disabled candidates who best meet the minimum essential and desirable criteria.
Location
Coventry-Binley Business Park
