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Starlight Investments is seeking a Vice President, Residential Marketing to join the team leading the marketing function across Starlight’s Canadian Residential platform.
This role will be responsible for defining and executing a performance-driven marketing strategy that supports leasing velocity, revenue optimization, and long-term asset value creation across the portfolio.
Reporting to the Vice President, Marketing & Communications and working closely with senior leadership, the Vice President will oversee the national residential marketing strategy and cross-functional alignment with Asset Management, Leasing, Operations, and Starlight’s third-party property management firms.
This is a highly visible leadership role focused on bringing greater clarity, consistency, and innovation to how marketing operates at scale across Starlight’s platform.
Duties and Responsibilities
1. Portfolio Marketing Strategy & Performance
- Develop and execute a national marketing strategy aligned with leasing targets, occupancy goals, and revenue performance
- Establish clear KPIs and reporting frameworks across all properties, with a focus on lead generation, conversion, and cost efficiency
- Partner closely with Asset Management and Leasing teams to ensure marketing efforts are directly tied to asset-level performance
- Provide strategic oversight of third-party property management marketing and lead management activities, ensuring alignment with Starlight’s standards, performance expectations, and reporting frameworks
2. Digital Ecosystem, Data & Performance Optimization
- Oversee all digital marketing channels, including ILS platforms, paid media, SEO, social, and emerging channels
- Implement and standardize performance tracking and attribution models across the portfolio to enable data-driven decision making
- Drive visibility into marketing spend, channel performance, and ROI across assets
- Optimize CRM utilization and integration to improve lead tracking, reporting accuracy, and conversion insights
3. Technology, AI & Innovation
- Lead the integration of advanced marketing technologies and AI-driven solutions across the residential platform
- Enhance digital customer journeys across a large portfolio of property websites, ensuring scalability, discoverability, and performance
- Identify and implement tools that improve efficiency, automate workflows, and enhance the prospect and resident experience
- Stay ahead of emerging trends in AI, search, and digital marketing to future-proof the platform
4. Brand, Customer Experience & Leasing Enablement
- Ensure consistent brand execution across all properties, including websites, digital campaigns, leasing collateral, and on-site experience
- Oversee the development of property-level branding and marketing materials to support leasing performance and asset positioning
- Partner with Leasing and Operations teams to enhance the prospect journey — from first touchpoint through conversion
- Support the development of differentiated resident and prospect experiences across the portfolio
- Lead the procurement and implementation of a resident survey program to measure the full resident lifecycle experience — from initial inquiry and move-in through ongoing residency and move-out — leveraging insights to inform marketing strategy, operational improvements, and resident satisfaction initiatives
5. Enterprise Integration & Strategic Initiatives
- Support the development of enterprise-wide solutions that improve operational efficiency and connectivity across systems
- Identify opportunities to streamline processes, reduce costs, and improve overall platform performance
- Lead key strategic initiatives that enhance the scalability and effectiveness of the residential platform
- Support the development and rollout of a centralized leasing call centre function, working closely with Leasing and Analytics teams to ensure seamless integration with marketing channels, CRM systems, and lead management processes
Requirements
- 10+ years of progressive marketing leadership experience, ideally within real estate, multi-family, or a related asset class
- Proven experience leading marketing strategy at scale across multiple assets or geographies
- Strong understanding of digital marketing channels, performance marketing, and analytics
- Strong experience working with CRM systems and marketing technology platforms
- Demonstrated ability to translate data into actionable insights and business outcomes
- Strong cross-functional leadership and stakeholder management skills
- Familiarity with AI, automation, and emerging marketing technologies is a strong asset
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