Chief Revenue Officer Full Time

Location: Flexible across Europe | Reports to: Group Chief Commercial Officer.

A-SAFE is on a mission to revolutionise workplace safety worldwide—and we’re seeking a dynamic Chief Revenue Officer (CRO) to drive our European commercial growth.

This is a high-impact, hands-on leadership role for a charismatic commercial leader with a proven track record in scaling B2B sales organisations. As CRO, you’ll drive performance across the European sales organisation—setting a clear rhythm and pace for commercial activity, and ensuring KPIs and targets are consistently met or exceeded. You’ll lead from the front to build a high-performance, customer-focused culture, inspiring teams, and delivering on challenging revenue targets.

You’ll own commercial pipeline management, champion customer-centricity, and build strategic relationships with key customers and partners across Europe. You’ll collaborate cross-functionally with Marketing, Product, Operations, and Finance to deliver integrated commercial outcomes, and play a pivotal role in shaping our global revenue strategy.

What you’ll bring:

• Senior sales leadership experience (CRO, VP Sales, or Director of Sales) in international B2B environments
• Deep understanding of the industrial workplace—manufacturing, logistics, and warehousing
• Experience leading direct end-user sales teams and driving revenue growth across multiple European markets
• Highly data-driven, with expertise in sales analytics, forecasting, and CRM systems
• Charismatic, energetic leadership style and strong commercial acumen
• Experience selling capital projects or technical solutions into industrial environments is a plus

Why A-SAFE?

Since 1984, A-SAFE has been a pioneer in industrial safety, inventing the world’s first industrial-strength polymer safety barrier. Today, we continue to lead the industry with cutting-edge solutions like our award-winning IoT system, RackEye.

From our UK roots, we’ve grown to 17 offices worldwide, protecting over 6,000 sites across more than 50 countries. Trusted by global leaders like Amazon, Coca-Cola, and BMW, we’re proud to set the standard in workplace safety.
Explore our Customer Success Stories.

At A-SAFE we put our values at the heart of the business.

• We Are Pioneers
• We Are in it Together
• We Do the Right Thing

Ready to help us set new standards in workplace safety?

Apply today and start your journey with A-SAFE Group.

C1RO