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About the Role & Team
We are seeking a transformational Chief Marketing Officer to build marketing into a measurable revenue engine and establish our brand as the definitive authority in AI-era intelligence.
We are looking for an AI-native, technology-savvy, highly digital marketing leader who combines strategic vision with hands-on operational depth. The ideal candidate is comfortable operating as a “CMO-1” builder — someone who can architect modern systems while personally driving execution during transformation.
The CMO will modernize our brand positioning, design scalable demand generation, and enable sales through AI-powered, data-driven marketing infrastructure.
What You’ll Do
AI-Native Marketing Leader
- Hands-on experience building marketing systems using multi-LLM architecture, generative engine optimization (GEO), intelligent workflows, and predictive analytics to drive pipeline
- Proficient with GEO strategies to ensure IDC intelligence appears prominently in AI-generated responses and summaries
- Understands how to market AI-enabled intelligence products to AI-savvy tech vendor buyers and IT Buyers who increasingly rely on LLM-mediated discovery
- Proven ability to leverage modern martech stack (ABM platforms, attribution models, precision targeting) for measurable business impact, not just tool adoption
Revenue Growth Architecture
- Built demand generation engines that consistently deliver qualified pipeline to tech vendor clients across enterprise and digital motions
- Track record repositioning B2B tech/data brands against entrenched competitors with measurable market share gains
- Experience marketing to technology companies and IT organizations as buyers, understanding their unique intelligence and research needs
- Comfort with emerging discovery channels beyond traditional SEO/SEM
Partnership Ecosystem Development
- Designed and executed co-marketing programs with technology partners that drive mutual revenue growth
- Experience building joint GTM initiatives with major AI platform players and tech vendors
- Track record managing partner marketing across US and international markets, particularly China
- Ability to structure win-win marketing agreements that accelerate pipeline for both parties
Strategic Positioning & Content
- Translated complex intelligence/data offerings into compelling value propositions for tech vendors and IT Buyers C-suite and strategy leaders
- Built thought leadership programs that establish market authority and shorten sales cycles with tech companies
- Comfortable packaging research and insights into formats that drive organic demand and AI agent discoverability
Product Partnership Leadership
- Works closely with Product and Research teams to influence product marketing, including positioning, messaging, packaging, pricing narratives and go-to-market strategy.
- Establishes product marketing as a connective layer between product innovation, sales execution and market demand
- Drives successful launches of new intelligence products, platforms, and AI enabled capabilities with clear market narratives and adoption metrics
- Ensures continuous feedback loops between customers, sales, marketing, and product teams to inform road map differentiation
Internal and External Communications Leadership
- Owns the strategic narrative of the company internally and externally, ensuring clarity, alignment, and consistency across all audiences
- Partners closely with executive leadership to shape and communicate company strategy, priorities, and market vision to employees
- Build strong internal communications frameworks that connect product innovation, strategy, and revenue goals across teams
- Oversee external communications, including brand messaging, executive visibility, media, analyst engagement, and market facing story telling
What You Bring
- 12+ years marketing leadership with demonstrable revenue impact
- Background in B2B technology, SaaS, data/intelligence, or research/advisory with focus on tech vendor clients
- Scaled marketing through company transformation or significant growth phase
- Deep fluency with how tech companies buy intelligence, research, and advisory services
- Experience navigating partner ecosystems with global technology companies
Performance Orientation
- Metrics-driven with accountability for outcomes; comfortable with transparent performance management and results-based compensation
- Bias toward execution over perfection; thrives on rapid iteration
- Low tolerance for generic corporate messaging or bureaucracy
Communication & Collaboration
- Direct, substantive communication style that translates strategy clearly to board, investors, and sales leadership
- Proven sales-marketing alignment with shared revenue accountability
- Comfortable in PE-backed transformation environment
Differentiators
- Experience marketing to technology vendors navigating AI adoption and competitive repositioning
- Early adopter with proven results in GEO and AI-mediated discovery strategies
- International marketing leadership experience, particularly US and China
- Experience building and restructuring teams during organizational change
- Existing relationships within AI and technology ecosystems
Why This Role Stands Out
At IDC, your work helps shape how the world understands technology and where it goes next. You collaborate with curious, high-caliber colleagues who value rigor, integrity, and shared success. As the premier global provider of trusted technology intelligence, IDC equips business and technology leaders with the evidence they need to make confident decisions. Our insights inform strategy, investment, and innovation across industries and regions.
Recognized by IIAR as Analyst Firm of the Year for five consecutive years, IDC sets the standard for credibility and impact. With more than 1,000 analysts worldwide and a truly global perspective, we combine deep expertise with practical relevance. Here, your ideas matter, your voice is heard, and your contributions provide the insights leaders rely on every day. It is meaningful work, backed by a culture that supports growth, collaboration, and long-term career development with a globally respected brand.
What We Offer
- 15 vacation days (prorated based on start date)
- 12 company-paid holidays
- 6 paid sick days (prorated based on start date; may vary by state)
- Medical, dental, and vision coverage
- 2 floating holidays (prorated based on start date)
- 1 volunteer day
- 401(k) company match (IDC matches 3% on the first 6% of employee contributions)
- Company-paid short-term disability
- Company-paid life insurance
- Company-paid parental leave
Compensation Transparency
At IDC, we are committed to fair and equitable pay practices. Employees are compensated equitably for their work, aligned with their skills and experience. Salary and incentive structures are determined through a rigorous process that considers experience, education, certifications, role-specific requirements, internal equity, and verified U.S. market data from an independent third-party partner.
The expected total annual compensation, depending on location and experience, is between $275,000-525,000 inclusive of base salary and variable compensation.
Equal Opportunity Employer
IDC is committed to providing equal employment opportunities for all qualified persons. Employment eligibility verification required. We participate in E-Verify.
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