As a Chief Marketing Officer, you’ll lead the firm’s marketing vision and growth strategy, elevating brand presence and driving measurable impact across all marketing functions. This includes overseeing digital, brand, media, creative, and community initiatives while guiding teams, partners, and processes to support the firm’s business objectives.
JOB RESPONSIBILITIES
More specifically, you’ll:
Lead the firm’s overall marketing strategy to drive measurable growth and support business objectives.
Oversee brand positioning, messaging, and creative direction to strengthen the firm’s market presence.
Direct digital marketing, advertising, content, and communications across all channels.
Manage and develop marketing teams, directors, and external partners for aligned execution.
Establish clear priorities, operating rhythms, and processes across the marketing department.
Support attorneys and practice leaders with strategic campaigns and business‑development initiatives.
Guide media strategy across paid, earned, and owned channels to increase visibility and reputation.
Lead community engagement and partnership initiatives to enhance the firm’s local and regional presence.
Use performance data and analytics to optimize marketing effectiveness and ROI.
Ensure all marketing activity complies with legal advertising standards and ethical requirements specific to law firms.
REQUIRED QUALIFICATIONS
Education/Experience
Bachelor’s degree required in Marketing, Business, Communications, or a related field.
10+ years of progressive marketing experience, including 5+ years in a senior leadership role.
Proven experience leading a multi‑disciplinary marketing organization (brand, digital, creative, media, and communications).
Experience managing cross‑functional teams, external vendors, and agency partners.
Experience overseeing community partnerships and brand‑building initiatives.
Experience with marketing‑automation systems, CRM platforms, and advanced analytics tools.
Demonstrated success driving growth strategies.
Knowledge/Skills/Abilities
Expertise in strategic marketing leadership, brand development, and multi‑channel campaign planning.
Strong understanding of digital marketing, content strategy, paid media, SEO, and analytics.
Ability to interpret data, set KPIs, and drive informed decision‑making.
Excellent communication, presentation, and storytelling skills.
Strong leadership abilities with a track record of building high‑performing teams.
Ability to collaborate effectively with attorneys, executives, and practice leaders.
Deep understanding of client experience principles and reputation management.
Experience scaling marketing operations and building repeatable processes in a growing organization.
Strong project‑management skills with the ability to prioritize and execute at scale.
Ability to ensure all marketing efforts comply with legal advertising ethics and regulatory guidelines.
Familiarity with legal‑industry advertising rules (e.g., ABA and state bar guidelines).
PREFERRED QUALIFICATIONS
Leadership experience specifically within a law firm or highly regulated professional‑services setting.
Strong network within marketing, media, creative, or legal‑industry communities.