The Chief Marketing Officer will be the force behind the most customer-centric brand and shopping experience in specialty retail. This is a chance to build not just brands, but inspiring legacies and best-in-class marketing products that will embed Crate & Barrel’s consideration and appeal deep within the hearts and minds of customers, creating “WOW” moments every single day. They will be a galvanizing leader and dedicated coach who creates high performing teams delivering with accountability, speed, and quality.
A Day in the Life of a Chief Marketing Officer…
- Define and Drive Brand Strategy: Custodian of the brand positioning and experience, charting its direction and ensuring its tenets are a living, breathing expression of the overall company vision, dynamically adjusting to market conditions
- Forge an Elite Marketing Organization: Build, mentor, and inspire a world-class team, uniting leaders across Brand and Creative, Performance Marketing, and Owned Channels
- Lead with Data-Driven Acquisition: Spearhead a deeply analytical, high-performing team focused on cost effective customer acquisition and relentless optimization of spend to maximize growth
- Amplify Our Voice: Establish a profoundly effective communications function that powerfully engages and aligns a broad range of critical stakeholders, including investors, team members, media, policymakers, and the broader business community
- Reimagine Go-To-Market: Architect a scalable and seamless Go-To-Market process, harmonizing strategic inputs with marketing priorities to deliver exceptional customer experiences that simultaneously maximize company revenue and profitability
- Champion the Customer: Maintain an unwavering, rigorous focus on the customer, translating key insights into actionable strategies and communicating them compellingly to internal stakeholders to ensure every customer need is anticipated and met
- Elevate the Marketing Ecosystem: Relentlessly drive continuous improvement and partnerships/collaborations and experiences that consistently and continuously delight our customers
- Pioneer Innovation: Establish groundbreaking methodologies including leveraging of AI across budgeting, reporting, idea generation, and research
- Drive Cross-Functional Excellence: As a member of the Crate Executive Team, the CMO will be expected to collaborate seamlessly and closely with cross-functional leaders and the Brand President to power the business
- Act as Fiscal Steward and Strategist: Responsible for significant financial investments, building contingency plans, and rigorously evaluating results to ensure maximum return on investment
What you’ll bring to the table…
- Strategic thinker with the ability to build without heavy agency reliance
- Experience leading Performance Marketing as well as Owned Channels including Email, SMS, Public Relations and Channel Marketing
- Strong understanding of the Digital landscape including SEO, SEM, Meta, Pinterest, TikTok, and tools like Google Analytics, Google Adwords, HubSpot, WebTrends, as well as marketing tech stack knowledge
- Demonstrated ability in building awareness and trial through owned and earned media channels
- Strength in generating marketing ideas with a willingness to experiment in a measurable way
- Exceptional analytical, problem solving and organizational skills, and an insatiable drive to make things better
- Stellar program management and organizational skills; ability to prioritize and manage multiple projects under strict timelines, as well as the ability to work well and deliver results in a demanding, dynamic environment
- Superior interpersonal skills; ability to build and maintain healthy, high-functioning Executive relationships
- Proficiency in translating, championing, and presenting marketing strategies and initiatives to audiences at all levels in the organization
- Strong budget & financial skills with focus on accuracy, accountability and simplicity
- Courageous, confident, humble leader who motivates & inspires, persuades & aligns, recruits & coaches
We’d love to hear from you if you have…
- 15+ years of broad marketing experience encompassing both brand management and marketing communications
- Experience in small to mid-sized entrepreneurial companies or start-ups is preferred
- Experience leading brand management, marketing communications, and insights; and directing product development/innovation teams