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Signet Jewelers is the world’s largest retailer of diamond jewelry, operating more than 2,800 stores worldwide under the iconic brands: Kay Jewelers, Zales, Jared, H.Samuel, Ernest Jones, Peoples, Banter by Piercing Pagoda, Rocksbox, JamesAllen.com and Diamonds Direct. We are a people-first company and this core value is at the heart of everything we do, from empowering our valued team members, to collaborating with our customers, to fostering the communities in which we live and serve. People – and the love their actions inspire – are what drive us. We’re not only proud of the love we inspire outside our walls, we’re especially proud of the diversity, inclusion and equity we’re inspiring inside. There are dynamic career paths awaiting you – rewarding opportunities to impact the lives of others and inspire love. Join us!
The Chief Marketing Officer will be instrumental in developing a world-class marketing organization and center of excellence across Signet’s portfolio of brands. Reporting to the Chief Executive Officer, and a member of the Executive Leadership Team, this Chief Marketing Officer will be responsible for creating and driving integrated marketing experiences, data-driven consumer excellence, and unified commerce transformation in order to accelerate business growth and enhance customer experiences online and offline.
Core Responsibilities:
Partnering with global brand and regional/business leaders, s/he will influence all aspects of marketing, with an emphasis on defining, developing, and executing marketing programs that contribute to growth through customer acquisition, retention, loyalty, platform innovation and brand partnerships / collaborations. The CMO will implement a marketing Center of Excellence that uses data and insights to apply a structured approach to marketing. The customer will be the focal point for all aspects of the marketing strategy, and the CMO will help teams drive a data-oriented, full-funnel marketing strategy that drives new customer acquisition, retention, and overall revenue across all customer engagement channels and touchpoints.
- Build full-funnel, integrated marketing strategy recommendations that drive growth both in-store and through eCommerce
- Within each brand, partner with the brand Presidents to develop clear storytelling, and activate against all core channels and consumer engagement points (e.g., owned websites, retail, social, CRM)
- Effectively manage a marketing budget of $600M against defined metrics and KPIs
- Drive lead generation and traffic acquisition strategies across the portfolio. Build an immersive, customized, and personalized set of brand experiences across all messaging and outreach
- Build and lead a centralized marketing COE across insights, data & analytics, data science, marketing innovation, and marketing finance; this COE will build marketing efficiencies across all brands
- Develop and nurture relationships and focused experiences within emerging community-building and growth platforms, piloting new strategies and tactics to achieve marketing objectives across the portfolio
- Build, lead, and mentor a high-performing, inspiring, creative, and world-class marketing capability that understand consumer trends, insights, and behaviors
- Deepen Customer Relationship Management and overall customer lifetime value: build meaningful consumer loyalty and focus on improved, high-touch consumer experience
- Instate tools and metrics to measure marketing effectiveness and ROI across channels. Improve capacity and utilization through Martech / Adtech stack
- Serve as a member of the Executive Leadership Team and work closely with other ELT members to ensure cohesion and alignment on strategy, operations, and execution
- Set up and oversee a global marketing team that will develop and maintain an inspiring center of excellence. Be the evangelist to inspire and share across all constituents
Professional Qualifications:
- Best-in-class marketer with a track record of increasing customer engagement to generate business growth. Has developed sophisticated and highly segmented campaigns and partnerships that drive measurable results across a portfolio of brands
- Experience leading a global marketing strategy and a cross-functional team for a portfolio of brands
- Retail experience is strongly preferred
- Brand steward, focused on high-touch and premium initiatives that protect the brand while driving awareness and loyalty
- Demonstrated success developing marketing COE strategies that drive growth and opportunities for top-line growth, continued share of wallet
- Deep experience building strategic marketing plans, multi-platform branding campaigns, and creative visualization and working with agencies to maximize ROI and deepen CLV
- Experienced navigating across a matrixed, omni-channel and operationally-driven organization
- Hands-on inspirational leader with the ability to attract and retain a highly motivated and talented team in a performance and results-based organization
Core Competencies:
- Proactive communicator that defaults to transparency
- Solutions-oriented individual
- Ability to forge strong relationships cross-functionally; highly collaborative
- Passionate about brands and fashion with a deep appreciation for the product and company’s vision
- Exceptional leader and action-oriented self-starter who can set strategy and drive execution with a “roll up the sleeves” approach. Entrepreneurial, scrappy, and ambitious with a “can-do” mentality
- Excellent communication and interpersonal skills – motivational, charismatic, hands-on leader who can energize a team
C1MO