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Company: Afina
Website: https://www.afina.com
Industry: E-commerce / Consumer Products
Location: Remote or Hybrid (U.S. preferred)
About Afina
Afina is a growing e-commerce brand focused on building high-quality consumer products with a strong emphasis on operational excellence and financial discipline. As we scale, we are looking for a hands-on CFO who can own our financial function end-to-end while playing a critical role in operational planning and cost optimization.
This is not a purely strategic or advisory role. We are looking for someone who is comfortable building, owning, and operating the systems that keep the business financially healthy and scalable.
Role Overview
The CFO will be responsible for all financial and accounting functions, while also leading key operational planning areas such as cash flow forecasting, inventory planning, and cost optimization across the business.
You will work closely with the founder and leadership team to ensure Afina has the financial visibility, discipline, and operational efficiency required to scale profitably.
Key Responsibilities
Financial Leadership & Accounting
- Own and oversee all accounting and financial reporting
- Maintain accurate and timely P&L, balance sheet, and cash flow statements
- Ensure financial controls, compliance, and clean monthly closes
- Manage relationships with external accountants, tax advisors, and auditors
Cash Flow & Financial Planning
- Build and maintain detailed cash flow projections
- Monitor liquidity and runway
- Proactively identify upcoming cash constraints and financing needs
- Support pricing, margin, and unit economics analysis
Inventory & Operations Planning
- Build and maintain inventory forecasting models
- Determine reorder points, lead times, and optimal inventory levels
- Align inventory planning with sales forecasts, marketing spend, and seasonality
- Work closely with operations, supply chain, and marketing teams
Cost Optimization & Efficiency
- Identify and execute cost-saving opportunities across the company
- Analyze COGS, fulfillment, logistics, marketing efficiency, and overhead
- Implement systems and processes to improve financial and operational efficiency
- Track ROI on major initiatives and spend categories
Ideal Candidate Profile
- 4+ years of experience in finance, accounting, or operations
- Prior experience as a CFO, Head of Finance, or senior finance leader
- Strong e-commerce background (DTC preferred)
Hands-on experience with:
- Financial modeling and forecasting
- Inventory planning and supply chain economics
- Cash flow management
- Deep understanding of unit economics and margins
- Comfortable working in a fast-moving, founder-led environment
- Highly analytical, detail-oriented, and operationally minded
- Experience building systems from scratch is a plus
What This Role Is (and Is Not)
This role is:
- Hands-on
- Data-driven
- Deeply involved in day-to-day financial and operational decisions
This role is not:
- A purely strategic or board-level CFO role
- A passive oversight position
- A role limited to accounting alone
Why Join Afina
- Opportunity to play a key leadership role in a growing e-commerce brand
- Direct impact on profitability and scalability
- Close collaboration with the founder and leadership team
- Ability to shape financial and operational systems from the ground up
C1FO
