- BA/BS degree in Strategic Communication, Marketing, Journalism, or a related field plus
a minimum of 12 years of progressive, professional experience and demonstrated
success in strategic communications of increasing scope, with some experience at a
public agency, mission-driven organization, or with a large, complex organization. - Demonstrated experience developing and executing integrated marketing and
communications strategies and managing branding within a complex organizational
environment. - Exceptional written and verbal communication, editing, and proofreading skills, with the
ability to adapt messaging for different audiences. - Excellent presentation and relationship-building skills, including a proven ability to work
effectively with an intellectually, culturally, linguistically, and ethnically diverse
workforce
Preferred Qualifications
- Master’s degree in Strategic Communication, Marketing, Business, Journalism, or a
related field. - 12 years or more of progressively responsible experience in strategic marketing, brand
management, and communications, preferably in higher education, corporate or
mission-driven organizations with at least five years in a senior leadership role
supervising full-time employees. - Proven experience in executive communications, media relations, and crisis/issues
management. - Demonstrated success in leading cross-functional teams through coordination of
complex marketing and branding campaigns and the many stakeholders involved in the
campaign’s design and execution. - Proven experience leading digital marketing strategies, including analytics, website
governance, and social media platform management. - Knowledge of higher education practices and the ability to acquire knowledge in a short
period of time. - Strong understanding of how communications and marketing integrate with fundraising
and legislative affairs.
Job Code: 9365MC
Recommended Salary Range for CLA: $170,000 – $200,000
Reports to: The Dean of the College of Liberal Arts
As the College of Liberal Arts’ Chief Communications Officer (CCO), you’ll lead a talented team
in crafting a comprehensive, integrated marketing communications strategy that amplifies the
college’s awareness, understanding, engagement and impact across Minnesota, the nation and
around the world. You’ll serve as a key advisor to the Dean and collegiate
leadership–developing innovative marketing communication strategies to highlight the
groundbreaking research, world-class faculty, and extraordinary students who make the CLA a
global leader in liberal arts education.
The CCO serves as the college’s lead brand and identity architect, responsible for the
development and successful implementation of strategies that position the College of Liberal
Arts (CLA) to all internal and external stakeholders. Primary responsibilities include leading a
talented marketing communications team looking for a leader to unify operations, foster a
culture of trust, and reimagine how our internal and external communications can drive the
College’s mission forward. This position calls for a leader who blends strategic insight with
strong analytic skills, partnering with collegiate offices and University Marketing
Communications to bridge silos, enhancing the flow of information and ensuring a consistent
narrative across all platforms. The CCO will act as a catalyst for change by assessing and
integrating collegiate marketing communications operations, aligning resources with strategy,
and cultivating a high-performing, unified team. The CCO will develop and execute an
integrated marketing communications strategy that aligns and supports the University’s brand,
communications and enrollment marketing strategies and drives external engagement, student
recruitment, and engagement with donors, alumni, and external partners. Key focus areas
include developing and implementing a collegiate internal and leadership communications plan
that aligns with the CLA’s long-term strategic goals, utilizing analytics to guide decision-making
to ensure that communication strategies serve the broader collegiate and University vision,
mission and strategic roadmap.
Key Strategic Responsibilities
- College Identity & Brand Strategy Planning – Create and lead a bold, college-wide
communications and marketing vision and strategy that elevates the College of Liberal
Arts’ (CLA’s) brand, defines CLA’s competitive advantage, strengthens its reputation, and
drives meaningful engagement across audiences. The successful candidate will develop
and execute an integrated communications strategy to introduce the college’s new
strategic plan to internal and external stakeholders. That strategy will include
development of a CLA brand and marketing communications strategy. The strategy will
champion the value of a University of Minnesota liberal arts education, and showcase
the college’s academic excellence, achievements and future direction. Key performance
indicators include advancing enrollment growth, fundraising success, talent recruitment
and retention, and engagement among stakeholders. Partner with collegiate offices and
the Dean’s cabinet to promote the CLA’s academic programs, research, and major events to
diverse audiences, including prospective students, alumni, benefactors and external
stakeholders. - Strategic Enrollment Marketing Communications Planning – Partner with the Chief
Student Success Officer (CSSO) and University Marketing Communications to translate
recruitment and enrollment goals into tailored, high-impact marketing communication
strategies. Leverage collegiate and University marketing communications
capabilities,resources and methods to articulate the unique value proposition of CLA to
prospective students and families. - Research & Impact Positioning – Collaborate with the Associate Dean for Research
(ORGP) and the Associate Dean for Diversity, Inclusion, Community Engagement and
Equity (DICEE) and University Marketing Communications to elevate the college’s profile
as a premier research institution and an engaged community partner. Develop
communication strategies to amplify faculty discovery, scholarly achievements, and
artistic work to enhance national reputation and public engagement as outlined in the
strategic plan. - Executive Leadership & Operational Alignment – Provide mentorship and high-level
direction to the marketing communications team. Lead and facilitate a nimble workplan
that aligns creative output and resource allocations to advance the actions and
objectives within the University and College 5-year strategic plan. Ensure that external
and internal communication strategies are aligned with the college’s vision and strategic
priorities. - External Relations, Crisis Communication, and Advising on Sensitive Matters – Serve as
a trusted strategic advisor to the Dean and other collegiate leaders on sensitive
communication matters, including handling crisis communications and issue
management planning in collaboration with the Strategic Communications team within
University Marketing Communications. Serve as the lead collegiate marketing, media
and public relations manager, including coordinating with journalists and collegiate
partners to respond to media inquiries. Manage and review internal and external
communications for senior leadership.
Skills & Competencies:
- Exceptional organizational skills with the ability to independently and collaboratively
drive initiatives forward. - Excellent interpersonal and communication skills; must be able to build trust, manage
up and across, and engage with a broad range of stakeholders. - Exceptional written and verbal communication skills, with the ability to assimilate
complex information (especially academic and technical concepts) and translate it into
clear, compelling public narratives. - Strong leadership and project management skills, with the ability to manage multiple
priorities in a fast-paced environment. - Proficiency in digital marketing tools, web content management systems, graphic design
software, and social media strategy. - Ability to work effectively and collaboratively with diverse stakeholders, including the
dean’s leadership team, University Marketing Communications, external and internal
partner units, and CLA faculty, staff, and students. - Ability to quickly adjust to changing priorities and situations. Strong problem-solving
abilities, resourcefulness and ingenuity. - Ability to maintain the confidentiality of privileged information and perform a range of
duties that require sensitivity, independent judgment, flexibility, and discretion. High
degree of professionalism, integrity, and dependability. - High degree of proficiency in the Microsoft Office Suite (Word, PowerPoint, Excel),
Google Workspace (Docs, Sheets, Slides, Drive, Gemini), Zoom, and other
productivity/collaboration tools. - Ability to collaborate with and in some cases convene teams that include participants
from other areas of the unit and organization to achieve common goals to successfully
support the mission of the College of Liberal Arts.
Applications must be submitted online. To be considered for this position, please click the Apply button and follow the instructions. You will be given the opportunity to complete an online application for the position and attach a cover letter and resume.
Additional documents may be attached after application by accessing your “My Job Applications” page and uploading documents in the “My Cover Letters and Attachments” section.
Applications are confidential to the search committee and should include:
- A CV or resume
- A letter of interest addressing the key strategic responsibilities
Please note, we will request five references if selected to move forward in a single PDF
document. References will not be contacted without permission from candidates.
Inquiries regarding this opportunity may be directed to:
- Elisia Cohen, Chair, Search Committee; director of the Hubbard School of Journalism and Mass
Communication - Jennie Robinson Kloos, Senior Director of Operations; College of Liberal Arts
For full consideration, applications should be received by March 26, 2026. The position will
remain open until filled. This role requires a consistent onsite presence, complemented by
executive flexibility for some remote work.
To request an accommodation during the application process, please e-mail employ@umn.edu or call (612) 624-8647.
The University recognizes and values the importance of diversity and inclusion in enriching the employment experience of its employees and in supporting the academic mission. The University is committed to attracting and retaining employees with varying identities and backgrounds.
The University of Minnesota provides equal access to and opportunity in its programs, facilities, and employment without regard to race, color, creed, religion, national origin, gender, age, marital status, disability, public assistance status, veteran status, sexual orientation, gender identity, or gender expression. To learn more about diversity at the U: http://diversity.umn.edu
Any offer of employment is contingent upon the successful completion of a background check. Our presumption is that prospective employees are eligible to work here. Criminal convictions do not automatically disqualify finalists from employment.
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