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Hospitality / Leisure

Chief Commercial Officer Full Time

Life at Starwood Hotels is based on a simple idea: the world is beautiful and we want to keep it that way. But we can’t do it alone. That’s why hiring thoughtful and inspiring Team Members and Leaders who understand that our people, collaboration, stellar service, and respect for nature are so important to us.

The Opportunity

The Chief Commercial Officer is responsible for leading the company’s commercial strategy across Revenue, Sales, Digital, and Reservations. This executive role drives topline growth, maximizes profitability, and ensures all customer-facing functions operate in harmony. The role oversees the full commercial lifecycle — from demand generation and pricing, through digital engagement and direct bookings, to reservations and guest conversion — with the goal of positioning the company as a market leader and delivering sustainable results.

Key Responsibilities

Revenue Management

  • Own and implement the company’s revenue strategy, including pricing, inventory, and distribution across all channels.
  • Optimize yield management practices to maximize RevPAR, ADR, and overall profitability.
  • Lead forecasting, competitive benchmarking, and performance analytics.
  • Align revenue plans with sales and digital campaigns for consistent topline growth.

Sales & Business Development

  • Direct global and regional sales teams to deliver corporate, group, leisure, and partnership revenues.
  • Build and strengthen strategic relationships with corporate clients, agencies, tour operators, and partners.
  • Set, monitor, and achieve sales performance targets, ensuring accountability across the organization.
  • Expand commercial opportunities by identifying new markets and customer segments.

Digital & Marketing

  • Oversee digital platforms including website, booking engines, CRM, and e-commerce systems.
  • Drive digital marketing (SEO, SEM, paid media, content, social) to increase direct bookings and brand presence.
  • Implement data-driven strategies to optimize conversion rates and digital ROI.
  • Enhance customer lifetime value through engagement, loyalty programs, and personalization.

Reservations & Customer Engagement

  • Lead the reservations function across all customer contact points (call centers, online booking platforms, property-level teams).
  • Ensure reservations processes maximize conversion, upsell opportunities, and guest satisfaction.
  • Integrate reservations with revenue management, sales, and digital campaigns for seamless execution.
  • Implement training, quality assurance, and technology upgrades to deliver consistent service excellence.

Leadership & Collaboration

  • Serve as a member of the Executive Leadership Team, shaping overall business strategy.
  • Collaborate with Operations, Finance, and Brand teams to align commercial strategy with service delivery.
  • Recruit, develop, and retain high-performing teams across Revenue, Sales, Digital, and Reservations.
  • Champion a results-driven culture that values innovation, agility, and accountability.

Qualifications

  • Bachelor’s degree in Business, Marketing, Hospitality, or related field; MBA or equivalent preferred.
  • 12+ years of progressive leadership in commercial roles (Revenue, Sales, Digital/Marketing, Reservations), ideally in hospitality or travel.
  • Demonstrated success driving revenue growth through integrated commercial strategies.
  • Strong digital and e-commerce expertise with hands-on CRM and distribution experience.
  • Proven leadership, team development, and cross-functional collaboration skills.
  • Analytical, customer-centric mindset with a track record of measurable results.

Success Measures

  • Sustainable revenue growth and improved market share.
  • Stronger mix of direct bookings vs. intermediaries.
  • Higher conversion rates and upsell performance in reservations.
  • Improved digital engagement and marketing ROI.
  • Achievement of sales and revenue KPIs across all channels.
  • High team engagement, performance, and retention.

About us…

As a mission-driven company, our purpose is our true north, and our compass guides the way. The purpose we live by impacts the lives of our team members, drives the experiences for our guests, builds community with like-minded travelers and takes care of the planet we live in. Founded in 2006 by Barry Sternlicht, Starwood Hotels is a luxury hotel brand management company and affiliate of global private investment firm Starwood Capital Group.

Starwood Hotels is an Equal Opportunity Employer. We believe in a diverse, sustainable workforce with an empowered, inclusive culture. We are committed to non-discrimination on any protected basis covered under applicable law. If you require any special accommodations, please visit People Operations.

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